Share | Last Tuesday, I shot my very 1st video interview via Skype w/ Fernando Egido - Head of Bank 2.0 @ Banca Civica and Carlos Mendez - Online Campaign Manager @ Caja Navarra. V talked about Caja Navarra’s twitter contest launched early last week, which reached the 1,000 registered tweeps mark on Friday. I asked Fernando & Carlos the few questions in order to better understand their goals & the expected ROI, the mechanisms of the contest & their use of Direct Messages (DMs), the use of other social media channels such as facebook to support their contest. To make it easier, I created the few short videos on those topics. I invite U to watch them & get back to me w/ U comments. Goals & ROI Mechanism Use of Direct Messages (DMs) Social Media Promotion Please contact me to discuss into more details: christophe.langlois@visible-banking.com , twitter , linkedin , facebook . We`ld B delighted to help U to successfully leverage social media, in the pragmatic way. Related Articles on Visible-Banking.com * Caja Navarra Launches an Innovative Twitter Contest Based on DMs * Guest Post #4 – Overview Social Media & Bank`g in Spain (by Jesus Perez) * Interview Jose Antonio Gallego, Online Community Manager @ BBVA * Interview Pol Navarro, Head of Channels & Innovation @ Banco Sabadell * Top 10 Most Followed Financial Institutions on Twitter in August 2010 * Visible Bank`g Directory: Social Media in Financial Services * Visible Bank`g Social Media Watch Series (Twitter, Facebook, Blogs, YouTube
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