Tag Archive for Twitter

10-Step Strategy to Sail Through the Crisis Thanks to Social Media

Share | Last week I`s in Hong Kong to contribute to my fourth event in Asia, ‘ Reputational Risk Management in the Financial Sector ‘ (Hong Kong, 19-21 Jan 2011). I delivered an interactive half-day workshop & the 45mn presentation, & I contributed to the lively discussion panel. The audience`s proved to B extremely interested in the topic of social media & online reputation & I`s pleasantly surprised by the high volume of questions. I’d like to thank all the delegates & the workshop participants again for the excellent feedback.   The situation improved dramatically in the last couple of years, & even though the Asian Finance industry (banking, financial services, insurance) still`s quite the bit of catch up to do compared to North America or Western Europe, the appetite 4 social media`s definitely there & I’m confident we’ll C some traction in the region this year.   Key Goals & Challenges of e-Reputation Dur`g the event I shared my vision & my thoughts on the fashionable e-reputation phenomenon.   Please find below some of my key messages: * yes, it`s important to know what’s be`g said about your brand online. * although (unless) your challenge`s not to flag all the mentions of your brand, your products & services, or your competitors…

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10-Step Strategy to Sail Through the Crisis Thanks to Social Media

Interview SEB – Hakan Aldrin, Manag`g Director @ theBenche.com

Share | If U R the regular reader of my blog on Visible Bank`g , you’ll already know I am the big advocate 4 social media in B2B. Indeed, provid`g U do it well, I believe social media  gives U the unique opportunity not only to stengthen your  exist`g relationships w/ your commercial (small businesses) & corporate customers, although (unless) also to drive advocacy, become an ambassador 4 the sector & eventually increase your market share.     The Tremendous Opportunity in B2B In the last three years, most of the online communities launched by banks targeted the small businesses, or Small & Medium Enterprises (SMEs), segment. 4 various reasons (mainly bad allocation of resources & budget, the lack of community management, & the crisis added w/ the loss of Executive support), some banks decided to shut down their communities, such as Fortis w/ their innovative community for European entrepreneurs join2grow.biz (offline since January 2009) or ABN AMRO w/ their Dutch community flametree.nl (offline since January 2010). Those communities were appreciated & they both`d the solid member base of active users.  It`s really a shame they closed down. And for the minute, put yourself into the member’s shoes: imagine how you`ld react if you invested dozens of hours on the service like linkedin and it simply closed down!    To the contrary, some other banks`ve seen their communities really taking off w/ the likes of Bank of America w/ their small business online community or American Express w/ their OPEN Forum . SEB Targets the Finance Professionals   the couple of years ago, SEB adopted the slightly different approach. The bank decided to reach out to the trade finance community and re-inforce its leadership in the space. They launched an online community initially exclusively 4 trade finance professionals called theBenche.com . I shared my views on the Benche the couple of times on Visible Banking: 4 the six-month anniversary of the community , & when SEB decided to invite Cash Management professionals to join the platform too (hop`g to boost the registration rate on the platform).

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Interview SEB – Hakan Aldrin, Manag`g Director @ theBenche.com

After 8 Weeks & 1,190 Applications from 65+ Countries, Standard Chartered Finds its World’s Coolest Intern

Share | Earlier today, Standard Chartered’s Breeze Team announced the winner of the World’s Coolest Intern contest they launched the couple of months ago.   Aman Narain ‘s Breeze team were look`g to hire an intern to help promote the bank’s new iPhone mobile bank`g application us`g social media & in particular their blog , youtube & twitter .   Instead of us`g traditional recruitment methods such as post`g the job opening on the Standard Chartered website or ask`g the recruitment agency to search 4 suitable candidates, Aman decided to experiment & try someth`g different. & after all, the new recruit`ld focus on social media right?    The results R outstanding: over 1,000 social media enthusiasts from all over the world entered the contest! As the matter of fact, the results R so overwehlm`g Z chances R we`ll C more similar contests from Standard Chartered in the near future. ;)   I wouldn’t B surprised if the bank`s plann`g to use the same approach to find the replacement to the winner, the la ‘ Young & Free Alberta ‘ where Severus Credit Union invites young graduates to submit their application to become their spokeperson for 12 month. The most popular candidate (highest number of votes from the public) wins the contest.   All the contestants showed so much energy & creativity overall.

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After 8 Weeks & 1,190 Applications from 65+ Countries, Standard Chartered Finds its World’s Coolest Intern

10 Key Stats from the Optix Solutions Social Media Survey 2010 (UK)

Share | On Monday, I came across 1 this tweet from Chris Brogan: @Chrisbrogan : I helped w/ this social media survey, if you’re interested in the results – http://ow.ly/364w6 . Z`s how I found out about the interest`g Social Media Survey 2010 from Optix Solutions in the UK. Contributors – Experts Optix did the great job involv`g some of the best thought leaders in the space, based in the US: * Chris Brogan , President & CEO at   Human Business Works ( linkedin , twitter , blog ) * Scott Gould , Co-founder at  Like Minds ( linkedin , twitter , blog ) * Olivier Blanchard , Principal at  BrandBuilder Market`g ( linkedin , twitter , blog ) * Trey Pennington , Agency Principal @ Trey Pennington, LLC ( linkedin , twitter , blog )   & the couple of social media experts from the UK: * Julian Summerhayes , Social Media Consultant @ Julian Summerhayes ( linkedin , twitter , blog ) * Garry Mackay , Partner at   Ashfords LLP ( linkedin , twitter , blog ) It`ll guarantee the great level of buzz online, & the significant increase of the number of followers 4 @OptixSolutions & traffic to the survey page . I invite U to check the conversation on twitter, us`g the hashtag #smsurvey .   Contributors – Respondents The most popular sectors 4 respondents were Media, Creative, Marketing, PR & Advertising, followed closely by Management, Non Profit, IT, Recruitment & Retail. 51% of respondents reported hav`g less than 100 customers , while 49% reported hav`g over 100 customers, reflective of the power Social Media`s to engage w/ audiences of all sizes.   I find it excellent Z Optix shared the contact details 4 the fair number of respondents . It demonstrates the importance of be`g as open & transparent as possible, & how critical it`s to reward people 4 their contribution, here by giv`g them more visibility

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10 Key Stats from the Optix Solutions Social Media Survey 2010 (UK)

Top 10 Most Followed Financial Institutions on Twitter in October 2010 (1,333 Accounts in 68 Countries)

Share | In March 2009, I started track`g the financial institutions (FIs) on twitter (only 54 accounts back then!). It`ll always B the work in progress, so please don’t hesitate to get back to me to flag any miss`g initiatives.    My Visible Bank`g Social Media Watch Series ( twitter , facebook , blog , youtube ) gives me access to some great, & unique, insights. On regular basis, I share some of those key stats & insights w/ you, my blog readers , my twitter followers , & my facebook fans , & provide some second-to-none recommendations to my clients.   In August, I talked U through the top 10 most followed financial insititutions on twitter. I invite U to watch my video which`s still very relevant. Visible Bank`g Twitter Watch Series now track`g 1,333 accounts in 68 countries : 1. 669 from banks, 2.

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Top 10 Most Followed Financial Institutions on Twitter in October 2010 (1,333 Accounts in 68 Countries)