Share | I love companies wich not only started to engage on social media early & became very good @ it, although (unless) also share their newly acquired expertise w/ their target market. It`s the great way to become an ambassador 4 the sector, improve brand perception & increase propensity to do business w/ you. & after all, social media`s all about sharing, right? Dell & America Express`ve the lot in common, despite behind leaders in 2 very different industries. Indeed, both companies brilliantly engage on social media channels like facebook or twitter, & decided to share their learnings w/ their small business customers. This`s the clever way to differentiate yourself from the competition. V know Z differentiation in financial services doesn’t occur at the product level anymore, & it`s your ability as the brand to be perceived as the trusted & helpful partner which makes the difference. & currently every study on the face of earth confirms how much small businesses need to increase their online visibility & better leverage social media, such as this study by Citi & this article on Mashable .
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