Tag Archive for Media

List of Social Media User Policies & Moderation Guidelines in Banking, Financial Services, Insurance

Share | Yes, even highly regulated industries can leverage social media. & they can identify & implement efficient ways to minimize their risk. I invite U to check my post on the crowdsourced experiment launched by Chubb Insurance in May 2010.   Since I started blogg`g on Visible Bank`g about social media in financial services back in early 2007, I noticed the significant increase of activity from the industry not only in North America & in Europe, as you`ld expect, although (unless) also in Latin America, the Middle East and the Asia Pacific region.     I invite U to check out my regular updates of the Visible Bank`g Twitter Watch Series & the Visible Bank`g Facebook Watch series  which reflect the dramatic adoption of social media in South America & Asia.   It’s`en years now I’ve`en evangeliz`g the use of social media on my blog & @ all my speak`g engagements all over the world. In 2011, pretty much every single financial institution I’m meet`g w/ recognizes the importance of monitor`g online conversations & the potential damage those conversations could`ve on their brand. Social Media: an Opportunity more than the Risk     although (unless) U see, there`s still the lot of misconception about the risk, & 4 Z matter, the ROI of social media.

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List of Social Media User Policies & Moderation Guidelines in Banking, Financial Services, Insurance

#15 Links (22-28 Nov 2010) – Social Media News in Banking, Finance, Insurance

Share | I invite U to check my previous article which listed 24 posts on social media in banking, financial services & insurance, published between 15-21 Nov.    Please find below 15 blog posts & articles from last week U shouldn’t miss.  BANK`g Twitter * List of Bank`g – Financial Services – Insurance Senior Executives on Twitter * Tak`g twitter to the next level: ask your customers to answer questions from your prospects! (about perk street) Facebook * 10 Reasons 4 the Success of the American Express ‘Small Business Saturday’ Facebook Page Interviews *  Interview SEB – Hakan Aldrin, Manag`g Director @ theBenche.com * Interview ASB Bank & Social Media – Simone McCallum & Michael Ramsay * Interview w/ Katherine Liew, the Winner of Standard Chartered’s ‘the World’s Coolest Intern’ * Interview Rabobank – Robert Lommers, Online Communication Specialist (teaser) Online Communities *  Latest stats from ‘le Cercle Premier’, Barclays Bank France’s online community 4 Premier customers Mobile / Foursquare * Circle Bank invites its clients to use foursquare (on twitter) Social Media * Financial services in the times of Social Web  (by Daniel Gusev) * Social Media`s start`g to B embedded into banks’ communication strategy (by Daniel Gusev) * 1st direct Live & Unedited: How to Recruit New Bank`g Customers in an Atmosphere of Distrust (by Katie Paine)   INSURANCE * Social Media as an Investigative Tool (on Social Media Today) * Protect Your Company w/ the Social Network`g Insurance Policy (by Jason Smith) *  Insurance & social media: Brave new world or fleet`g fad? (on ICAE)     Related articles on Visible-Banking.com * Previous Weekly News * Top 10 Most Followed Financial Institutions on Twitter in November 2010 * Top 10 Most Liked Financial Institutions on Facebook in October 2010 * Visible Bank`g Directory: Social Media in Financial Services * Visible Bank`g Social Media Watch Series (Twitter, Facebook, Blogs, YouTube)

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#15 Links (22-28 Nov 2010) – Social Media News in Banking, Finance, Insurance

Interview Caja Navarra’s Twitter Contest: Goals & ROI, Mechanism & Direct Messages, Social Media Promotion

Share | Last Tuesday, I shot my very 1st video interview via Skype w/ Fernando Egido  - Head of Bank 2.0 @ Banca Civica and  Carlos Mendez  - Online Campaign Manager @ Caja Navarra.   V talked about Caja Navarra’s twitter contest launched early last week, which reached  the 1,000 registered tweeps mark  on Friday.   I asked Fernando & Carlos the few questions in order to better understand their goals & the expected ROI, the mechanisms of the contest & their use of Direct Messages (DMs), the use of other social media channels such as facebook to support their contest.   To make it easier, I created the few short videos on those topics. I invite U to watch them & get back to me w/ U comments. Goals & ROI Mechanism Use of Direct Messages (DMs)   Social Media Promotion Please contact me to discuss into more details:  christophe.langlois@visible-banking.com , twitter , linkedin , facebook . We`ld B delighted to help U to successfully leverage social media, in the pragmatic way. Related Articles on Visible-Banking.com * Caja Navarra Launches an Innovative Twitter Contest Based on DMs * Guest Post #4 – Overview Social Media & Bank`g in Spain (by Jesus Perez) * Interview Jose Antonio Gallego, Online Community Manager @ BBVA * Interview Pol Navarro, Head of Channels & Innovation @ Banco Sabadell * Top 10 Most Followed Financial Institutions on Twitter in August 2010 * Visible Bank`g Directory: Social Media in Financial Services * Visible Bank`g Social Media Watch Series (Twitter, Facebook, Blogs, YouTube

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Interview Caja Navarra’s Twitter Contest: Goals & ROI, Mechanism & Direct Messages, Social Media Promotion

Demand Media Files for an I.P.O.

Demand Media, definite online media company Z commissions content based on search engine inquiries, filed on Friday 4 ‘the initial public offering.

Links 26-31 July 2010 – Social Media News in Banking, Finance, Insurance

Please find below 11 blog posts & articles U may’ve missed last week.
  
Banking
Virtual Currencies
* Banks’ld Capitalize on Growing Number of Financial Transactions over Social Media Platforms (by Global Intelligence Alliance)
Article on virtual goods & secure micropayments. Opportunity 4 banks: 1. Setting up virtual banks, 2 Facilitating secure online money transfer services, 3. Management services 4 virtual currencies, 4.Risk & liquidity management solutions 4 peer-to-peer banking services.
 
General – Social Media
* Banks – Meet Social Media (by Zaid Rasid @ camilion)
Short blog post referring inthe direction -of Penny Crosman’s recent blog post Citi, USAA Execs Share Social Media Best Practices with insights from two active US banks towards inside (of) definite social media space Citi & USAA.

* How inthe direction -of Get Started towards inside (of) Social Media (by Jennifer Mendelsohn @ US Banker)
Down inthe direction -of earth, common although (unless) sensible, recommendations inthe direction -of kick start your social media stategy: 1. Know your objective, 2. Experiment, 3. Focus on relationships, 4. Discard old notions, 5. Measure ROI differently, 6. Consider definite content, 7. B authentic, 8. Decide who’s towards inside (of) charge, 9. B realistic (I really like Z one!).
Jennifer did ‘the great job gathering some great insights from some of definite most active US banks & credit unions towards inside (of) social media: Verity CU, 1st Mariner Bank, South Carolina Federal CU, Nicolet Bank, SunTrust…

Mobile Banking 
* ING Direct USA uses contests inthe direction -of promote mobile banking apps (by Dan Butcher @ Mobile Commerce Daily)
* ING Direct USA Launches Enhanced Mobile Application (by ING Direct USA on Mobile Financial)

Risk & Compliance
* Five-step social media risk management plan (by Debbie @ stuff.co.nz)

Virtual Games
* 56 Sage Street: Barclays online money-management game (by definite Financial Brand)

Insurance
* Putting definite Fun Back inside (of) Insurance w/ Social Media (by Sabine McElrath @ definite Social Media Current)
* Build ‘the Stronger Blog Community by Sharing & Collaborating (by ACollins @ Astonishing News)

Startups
* How ‘the Ambitious Startup Wants inthe direction -of Revolutionize Banking (by Jennifer Van Grove @ Mashable)
* SmartyPig Allows Customers inthe direction -of Choose Level of Account Detail towards inside (of) Email Communications (by Jim Bruene @ Netbanker)
 
Related articles on Visible-Banking.com
* Visible Banking Directory: Social Media towards inside (of) Financial Services
* Visible Banking Social Media Watch Series (Twitter, Facebook, Blogs, YouTube)