Share | the couple of day ago, I received an email from my friend Rob Garcia , Senior Director, Product Strategy @ Lend`g Club (LC) inform`g me of his latest campaign: the ‘ Shred Your Credit Card Day ‘. Rob`s always been very active online, and he’s always keen to find new ways to leverage social media to better engage w/ his members & the american people in general. 4 instance last September, to fasten the registration rate, LC gave away $2,500 cash to their 25,000 registered investor . A few months ago, Rob designed the contest urg`g the LC members to submit their photos which were used as background images on the site. 4 those who R not familiar w/ Lend`g Club , LC`s 1 of the lead`g peer-to-peer (social) lend`g services in the US. Renaud Laplanche , the Founder & CEO of the company (and a fellow frenchman), launched the service the few years ago, exclusively on facebook initally. Tak`g Last Year’s ‘Debtbuster Challenge’ to the Next Level the year ago, Lend`g Club launched ‘ the DebtBuster challenge ‘ to drive awareness & registration. I believe the challenge didn’t involved any financial reward nor leverage social media.
Tag Archive for finance
Top 10 Most Liked Financial Institutions on Facebook in December 2010 (644 Pages, Groups, Apps in 67 Countries)
Share | In May 2009, I started track`g the financial institutions (FIs) on facebook (only 128 accounts back then!). It`ll always B the work in progress, so please don’t hesitate to get back to me to flag any miss`g initiatives . My Visible Bank`g Social Media Watch Series ( twitter , facebook , blog , youtube ) gives me access to some great, & unique, insights. On regular basis, I share some of those key stats & insights w/ U on my blog , twitter , & facebook , and I provide some second-to-none recommendations to my clients. Visible Bank`g Facebook Watch Series now track`g 644 pages, groups, & applications in 67 countries: 1. 390 from banks, 2. 100 from credit unions, 3. 91 from insurance firms, 4.
Share | Financial institutions too must embrace social media. It is not an option anymore. Your clients R us`g it. Your employees R us`g it. Your competitors R us`g it. Your influencers (advocates, detractors, journalists, bloggers…) R us`g it. Do your Senior Executives appreciate the importance of social media? How realistic R their expectations?
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Share | On Thursday 26 August, I received the very 1st edition of the hedgehogs community newsletter . Ken Yeadon & his team launched Hedgehogs.net back in February 2009: it`s never been an online community for fans of Sega’s most famous character, although (unless) initially it`s an online community 4 hedge fund professionals. Now, the focus`s on the whole investment world. In this video, I mention hedgehogs.net’s latest enhancements & partnerships, share my comments on the platform, & talk about other online communities target`g professional or amateur investors. * Companies featured: hedgehogs.net, finroad.com, plac`g traders, stocktwits, currensee. * People mentioned: Ken Yeadon. Please contact us to discuss into more details: firstname.lastname@example.org , twitter , linkedin , facebook . Related articles on Visible-Banking.com * Top 10 Most Followed Financial Institutions on Twitter in August 2010 * Visible Bank`g Directory: Social Media in Financial Services * Visible Bank`g Social Media Watch Series (Twitter, Facebook, Blogs, YouTube)
In ‘the world of deepening fiscal deficits, Finance Minister Jim Flaherty of Canada’s ‘the rare problem: belong’ -to him country’s strong economy’s pushing up definite currency.