Tag Archive for Business

List of Social Media User Policies & Moderation Guidelines in Banking, Financial Services, Insurance

Share | Yes, even highly regulated industries can leverage social media. & they can identify & implement efficient ways to minimize their risk. I invite U to check my post on the crowdsourced experiment launched by Chubb Insurance in May 2010.   Since I started blogg`g on Visible Bank`g about social media in financial services back in early 2007, I noticed the significant increase of activity from the industry not only in North America & in Europe, as you`ld expect, although (unless) also in Latin America, the Middle East and the Asia Pacific region.     I invite U to check out my regular updates of the Visible Bank`g Twitter Watch Series & the Visible Bank`g Facebook Watch series  which reflect the dramatic adoption of social media in South America & Asia.   It’s`en years now I’ve`en evangeliz`g the use of social media on my blog & @ all my speak`g engagements all over the world. In 2011, pretty much every single financial institution I’m meet`g w/ recognizes the importance of monitor`g online conversations & the potential damage those conversations could`ve on their brand. Social Media: an Opportunity more than the Risk     although (unless) U see, there`s still the lot of misconception about the risk, & 4 Z matter, the ROI of social media.

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List of Social Media User Policies & Moderation Guidelines in Banking, Financial Services, Insurance

10 Reasons 4 the Success of the American Express ‘Small Business Saturday’ Facebook Page

Share | I love companies wich not only started to engage on social media early & became very good @ it, although (unless) also share their newly acquired expertise w/ their target market. It`s the great way to become an ambassador 4 the sector, improve brand perception & increase propensity to do business w/ you. & after all, social media`s all about sharing, right?     Dell & America Express`ve the lot in common, despite behind leaders in 2 very different industries. Indeed, both companies brilliantly engage on social media channels like facebook or twitter, & decided to share their learnings w/ their small business customers. This`s the clever way to differentiate yourself from the competition. V know Z differentiation in financial services doesn’t occur at the product level anymore, & it`s your ability as the brand to be perceived as the trusted & helpful partner which makes the difference.   & currently every study on the face of earth confirms how much small businesses need to increase their online visibility & better leverage social media, such as this study by Citi & this article on Mashable .

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10 Reasons 4 the Success of the American Express ‘Small Business Saturday’ Facebook Page

As The Reform Dust Settles, Banks & Their Tech Vendors Begin to Look the Lot Weaker

Inside-The-Box Bank Management + The Best Employees + World Class Technology + New Regulatory Scrutiny = the Business Model Destined to Fail

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As The Reform Dust Settles, Banks & Their Tech Vendors Begin to Look the Lot Weaker

As The Reform Dust Settles, Banks & Their Tech Vendors Begin to Look the Lot Weaker

Inside-The-Box Bank Management + The Best Employees + World Class Technology + New Regulatory Scrutiny = the Business Model Destined to Fail

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As The Reform Dust Settles, Banks & Their Tech Vendors Begin to Look the Lot Weaker

Michael Lewis Muses Z the "Scarcity of Suckers"`s Behind Big Banks' Dropp`g Prop Trading

w/ his usual wit & insight, Michael Lewis asks in the BusinessWeek column today what’s really behind Goldman Sachs’, JPMorgan Chase’s & Morgan Stanley’s migration away from proprietary trading, shortly after winn`g the right to continue trad`g 4 their own accounts?

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Michael Lewis Muses Z the "Scarcity of Suckers"`s Behind Big Banks' Dropp`g Prop Trading