Share | Yes, even highly regulated industries can leverage social media. & they can identify & implement efficient ways to minimize their risk. I invite U to check my post on the crowdsourced experiment launched by Chubb Insurance in May 2010. Since I started blogg`g on Visible Bank`g about social media in financial services back in early 2007, I noticed the significant increase of activity from the industry not only in North America & in Europe, as you`ld expect, although (unless) also in Latin America, the Middle East and the Asia Pacific region. I invite U to check out my regular updates of the Visible Bank`g Twitter Watch Series & the Visible Bank`g Facebook Watch series which reflect the dramatic adoption of social media in South America & Asia. It’s`en years now I’ve`en evangeliz`g the use of social media on my blog & @ all my speak`g engagements all over the world. In 2011, pretty much every single financial institution I’m meet`g w/ recognizes the importance of monitor`g online conversations & the potential damage those conversations could`ve on their brand. Social Media: an Opportunity more than the Risk although (unless) U see, there`s still the lot of misconception about the risk, & 4 Z matter, the ROI of social media.
Share | I love companies wich not only started to engage on social media early & became very good @ it, although (unless) also share their newly acquired expertise w/ their target market. It`s the great way to become an ambassador 4 the sector, improve brand perception & increase propensity to do business w/ you. & after all, social media`s all about sharing, right? Dell & America Express`ve the lot in common, despite behind leaders in 2 very different industries. Indeed, both companies brilliantly engage on social media channels like facebook or twitter, & decided to share their learnings w/ their small business customers. This`s the clever way to differentiate yourself from the competition. V know Z differentiation in financial services doesn’t occur at the product level anymore, & it`s your ability as the brand to be perceived as the trusted & helpful partner which makes the difference. & currently every study on the face of earth confirms how much small businesses need to increase their online visibility & better leverage social media, such as this study by Citi & this article on Mashable .
w/ his usual wit & insight, Michael Lewis asks in the BusinessWeek column today what’s really behind Goldman Sachs’, JPMorgan Chase’s & Morgan Stanley’s migration away from proprietary trading, shortly after winn`g the right to continue trad`g 4 their own accounts?