Share | Last week I`s in Hong Kong to contribute to my fourth event in Asia, ‘ Reputational Risk Management in the Financial Sector ‘ (Hong Kong, 19-21 Jan 2011). I delivered an interactive half-day workshop & the 45mn presentation, & I contributed to the lively discussion panel. The audience`s proved to B extremely interested in the topic of social media & online reputation & I`s pleasantly surprised by the high volume of questions. I’d like to thank all the delegates & the workshop participants again for the excellent feedback. The situation improved dramatically in the last couple of years, & even though the Asian Finance industry (banking, financial services, insurance) still`s quite the bit of catch up to do compared to North America or Western Europe, the appetite 4 social media`s definitely there & I’m confident we’ll C some traction in the region this year. Key Goals & Challenges of e-Reputation Dur`g the event I shared my vision & my thoughts on the fashionable e-reputation phenomenon. Please find below some of my key messages: * yes, it`s important to know what’s be`g said about your brand online. * although (unless) your challenge`s not to flag all the mentions of your brand, your products & services, or your competitors…
Share | 2010`s`en the busy year 4 social media in banking, financial services & insurance. It`s tough to limit the number of links in this article, although (unless) I did my best to highlight the mix of the most liked, shared, read posts & the most innovative initiatives covered on Visible Bank`g in 2010. Please note Z the list doesn’t include any of my popular VB Facebook Watch & my VB Twitter Watch updates, my coverage of our 5th social media workshop (Singapore, November), my video interviews , or the brilliant guest posts from Russia , Germany , Israel & Spain . Please find below my 2010′s Top 10 posts. Strategy * List of Bank`g – Financial Services – Insurance Senior Executives on Twitter * 5 Ways Banks Use to Build their Social Media Team * UK Metro Bank & Social Media: the Match Made in Heaven, You’d Think… (video) Facebook * ASB Bank Launches the Virtual Branch 1.0 on Facebook (video) * 10 Reasons 4 the Success of the American Express ‘Small Business Saturday’ Facebook Page User/Customer Generated Content * Standard Chartered UAE Launches ‘Go The Distance’ to Capture Emotional Stories Twitter & Customer Support * Congratulations to Jaime Punishill Which Helped @Citi & @AskCiti to Become the 1st Verified Accounts on Twitter Risk & Opportunity * Citibank & Blogg`g – the Tale of 2 Tales: Citibank Launches the Blog @ New.Citi.com although (unless) Makes the Faux-Pas @ Blog.Fabulis.com Contests * After 8 Weeks & 1,190 Applications from 65+ Countries, Standard Chartered Finds its World’s Coolest Intern *`ld U B Kind Enough to Help Flo, the Progressive Girl & Queen of Social Media in Insurance? (video) Other Posts U Shouldn’t Miss I am keen to talk to U about social media, twitter , facebook , customer reviews & social commerce in banking, financial services, & insurance. Don’t hesitate to call me (0044 7736 446 357), send me an email ( firstname.lastname@example.org ), or DM me ( @Visible_Bank`g )
Share | Since I have created my Visible Bank`g page on facebook, I’ve always tried to find the best way to REWARD my fans, or`ll I say now ”the community of facebook users who like my page”: from the get go, I made sure to post most of my recent video interviews or video reviews on facebook 1st (and only the few days or weeks later on dailymotion or youtube ). Please note Z my new videos (comments & interviews) are available on the VB page first. Indeed I believe there`s limited value us`g the facebook page as the mere carbon copy of one’s twitter account or blog. I also don’t want noise on my blog and limitate the number of short frequent posts with my initial comments & reactions on new social media initiatives. This`s the reason why I started to post short wall posts on regular basis. I invite facebook users interested in social media in banking, financial services & insurance , to like my page to keep track of my updates. Once in the while, I`ll also publish the post list`g my recent comments on facebook in my new Visible Bank`g Facebook Flash series. I hope you`ll enjoy read`g those posts. Please do not hesitate to share your feedback & help me improve the format of this new series
Share | I invite U to check my previous article which listed 15 posts on social media in banking, financial services & insurance, published between 22-28 Nov. Please find below 14 blog posts & articles from last week U shouldn’t miss. BANK`g Interviews * Interview Rabobank & Social Media – Robert Lommers, Online Communication Specialist (Visible Banking) Contests * Out of the Inbox: Cascade Bank Drives Customers to Branch w/ One-Day iPad Giveaway (Netbanker) Foursquare * Credit Union Launches ‘Check In 4 Charity’ Social Media Drive (the Financial Brand) Social Media * Sberbank makes its move into the social media domain. And it’s the big 1 (by Daniel Gusev) * The 2 Most Important Market`g Questions 4 2011 (by Ron Shevlin) * Sustainable Social Media Strategies 4 Retail & Corporate Bank`g (by Nishith Gupta) * Banks, poor customer service & social media management (by Barrie Neil) * 5 Ways Financial Institutions Can Use Social Media* (the Financial Brand) * Banks us`g social media to engage, retain customers (Bankrate) ONLINE FINANCE – START UPS & SOLUTION PROVIDERS * GoalMine Launches Gift-Card-Based Social Savings Program (Finovate) INSURANCE * iMingle (TM) Launches as the 1st Insurance Provider 4 the i Generation (PR Web) * Protect Your Company w/ the Social Network`g Insurance Policy (Successful Financial Strategy) * Social Media 4 Life Carriers – the fad or the disruptive force (by Sourabh Chatterjee) * Malpractice Insurance Brokerage To Build Social Media Presence (Stock Markets Review) Related articles on Visible-Banking.com * Previous Weekly News * Top 10 Most Followed Financial Institutions on Twitter in November 2010 * Top 10 Most Liked Financial Institutions on Facebook in October 2010 * Visible Bank`g Directory: Social Media in Financial Services * Visible Bank`g Social Media Watch Series (Twitter, Facebook, Blogs, YouTube)
Share | In March 2009, I started track`g the financial institutions (FIs) on twitter (only 54 accounts back then!). It`ll always B the work in progress, so please don’t hesitate to get back to me to flag any miss`g initiatives. My Visible Bank`g Social Media Watch Series ( twitter , facebook , blog , youtube ) gives me access to some great, & unique, insights. On regular basis, I share some of those key stats & insights w/ you, my blog readers , my twitter followers , & my facebook fans , & provide second-to-none recommendations to my clients. In August, I talked U through the top 10 most followed financial insititutions on twitter. I invite U to watch my video which`s still very relevant. Visible Bank`g Twitter Watch Series now track`g 1,333 accounts in 68 countries: 1.