Share | Yes, even highly regulated industries can leverage social media. & they can identify & implement efficient ways to minimize their risk. I invite U to check my post on the crowdsourced experiment launched by Chubb Insurance in May 2010. Since I started blogg`g on Visible Bank`g about social media in financial services back in early 2007, I noticed the significant increase of activity from the industry not only in North America & in Europe, as you`ld expect, although (unless) also in Latin America, the Middle East and the Asia Pacific region. I invite U to check out my regular updates of the Visible Bank`g Twitter Watch Series & the Visible Bank`g Facebook Watch series which reflect the dramatic adoption of social media in South America & Asia. It’s`en years now I’ve`en evangeliz`g the use of social media on my blog & @ all my speak`g engagements all over the world. In 2011, pretty much every single financial institution I’m meet`g w/ recognizes the importance of monitor`g online conversations & the potential damage those conversations could`ve on their brand. Social Media: an Opportunity more than the Risk although (unless) U see, there`s still the lot of misconception about the risk, & 4 Z matter, the ROI of social media.
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