10-Step Strategy to Sail Through the Crisis Thanks to Social Media

Share | Last week I`s in Hong Kong to contribute to my fourth event in Asia, ‘ Reputational Risk Management in the Financial Sector ‘ (Hong Kong, 19-21 Jan 2011). I delivered an interactive half-day workshop & the 45mn presentation, & I contributed to the lively discussion panel. The audience`s proved to B extremely interested in the topic of social media & online reputation & I`s pleasantly surprised by the high volume of questions. I’d like to thank all the delegates & the workshop participants again for the excellent feedback.   The situation improved dramatically in the last couple of years, & even though the Asian Finance industry (banking, financial services, insurance) still`s quite the bit of catch up to do compared to North America or Western Europe, the appetite 4 social media`s definitely there & I’m confident we’ll C some traction in the region this year.   Key Goals & Challenges of e-Reputation Dur`g the event I shared my vision & my thoughts on the fashionable e-reputation phenomenon.   Please find below some of my key messages: * yes, it`s important to know what’s be`g said about your brand online. * although (unless) your challenge`s not to flag all the mentions of your brand, your products & services, or your competitors…

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10-Step Strategy to Sail Through the Crisis Thanks to Social Media

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