Share | In the last 2 years the Spanish bank`g industry as the whole`s`en 1 the most active in the social media space worldwide: from the leading global banks like BBVA, domestic banks like Banco Sabadell, or regional sav`g banks like Caja Navarra or Caja Madrid. Let’s focus on the sav`g banks here, ‘the Cajas’ : “In Spain, savings banks or cajas R private financial institutions organized as foundations. When they were 1st created, their main identify`g features were their concern 4 saving, focus on the poorer classes, concentration in the geographical area, & allocation of the significant part of their profits to social & charity projects.” ( source: wikipedia) The Spanish Cajas: the Champions of Social Projects & Social Media Spanish Cajas R legally obliged to take part to social activities & charitable work. As you`ld expect, they put the lot of focus on their Corporate Social Responsibility (CSR) effort. Most of them quickly understood the importance & the value to leverage social media to give more visibility to their initiative & build long term relationship w/ all the persons actively involved or interested. Caja Navarra achieved ‘worldwide fame’ when they launched their Civic Bank`g strategy based on transparency & customer engagement, Caja Madrid`s very active online w/ their Obra Social communities. Caja Mediterraneo Taps into Foursquare to Increase & Reward Visits On December 31st Gerardo Prieto , Community Manager @ Caja Mediterráneo , contacted me to inform me of the initiative on Foursquare the bank launched last month. Basically the bank aims to drive the number & frequency of visits to their social centers up by reward`g the most frequent visitors, & foursquare users, 4 those visits.
Another Spanish Bank innovates by Reward`g Foursquare Users 4 Visit`g their Social Venues
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