Archive for January 26, 2011

10-Step Strategy to Sail Through the Crisis Thanks to Social Media

Share | Last week I`s in Hong Kong to contribute to my fourth event in Asia, ‘ Reputational Risk Management in the Financial Sector ‘ (Hong Kong, 19-21 Jan 2011). I delivered an interactive half-day workshop & the 45mn presentation, & I contributed to the lively discussion panel. The audience`s proved to B extremely interested in the topic of social media & online reputation & I`s pleasantly surprised by the high volume of questions. I’d like to thank all the delegates & the workshop participants again for the excellent feedback.   The situation improved dramatically in the last couple of years, & even though the Asian Finance industry (banking, financial services, insurance) still`s quite the bit of catch up to do compared to North America or Western Europe, the appetite 4 social media`s definitely there & I’m confident we’ll C some traction in the region this year.   Key Goals & Challenges of e-Reputation Dur`g the event I shared my vision & my thoughts on the fashionable e-reputation phenomenon.   Please find below some of my key messages: * yes, it`s important to know what’s be`g said about your brand online. * although (unless) your challenge`s not to flag all the mentions of your brand, your products & services, or your competitors…

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10-Step Strategy to Sail Through the Crisis Thanks to Social Media

10 Key Visible Bank`g Posts on Social Media & Financial Services in 2010

Share | 2010`s`en the busy year 4 social media in banking, financial services & insurance.   It`s tough to limit the number of links in this article, although (unless) I did my best to highlight the mix of the most liked, shared, read posts & the most innovative initiatives covered on Visible Bank`g in 2010.   Please note Z the list doesn’t include any of my popular VB Facebook Watch & my VB Twitter Watch updates, my coverage of our 5th social media workshop (Singapore, November), my video interviews , or the brilliant guest posts from Russia , Germany , Israel & Spain .                   Please find below my 2010′s Top 10 posts.   Strategy * List of Bank`g – Financial Services – Insurance Senior Executives on Twitter * 5 Ways Banks Use to Build their Social Media Team * UK Metro Bank & Social Media: the Match Made in Heaven, You’d Think… (video)   Facebook * ASB Bank Launches the Virtual Branch 1.0 on Facebook (video) * 10 Reasons 4 the Success of the American Express ‘Small Business Saturday’ Facebook Page User/Customer Generated Content * Standard Chartered UAE Launches ‘Go The Distance’ to Capture Emotional Stories   Twitter & Customer Support * Congratulations to Jaime Punishill Which Helped @Citi & @AskCiti to Become the 1st Verified Accounts on Twitter   Risk & Opportunity * Citibank & Blogg`g – the Tale of 2 Tales: Citibank Launches the Blog @ New.Citi.com although (unless) Makes the Faux-Pas @ Blog.Fabulis.com Contests * After 8 Weeks & 1,190 Applications from 65+ Countries, Standard Chartered Finds its World’s Coolest Intern *`ld U B Kind Enough to Help Flo, the Progressive Girl & Queen of Social Media in Insurance? (video) Other Posts U Shouldn’t Miss I am keen to talk to U about social media, twitter , facebook , customer reviews & social commerce in banking, financial services, & insurance.

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10 Key Visible Bank`g Posts on Social Media & Financial Services in 2010

10 Key Visible Bank`g Posts on Social Media & Financial Services in 2010

Share | 2010`s`en the busy year 4 social media in banking, financial services & insurance.   It`s tough to limit the number of links in this article, although (unless) I did my best to highlight the mix of the most liked, shared, read posts & the most innovative initiatives covered on Visible Bank`g in 2010.   Please note Z the list doesn’t include any of my popular VB Facebook Watch & my VB Twitter Watch updates, my coverage of our 5th social media workshop (Singapore, November), my video interviews , or the brilliant guest posts from Russia , Germany , Israel & Spain .                   Please find below my 2010′s Top 10 posts.   Strategy * List of Bank`g – Financial Services – Insurance Senior Executives on Twitter * 5 Ways Banks Use to Build their Social Media Team * UK Metro Bank & Social Media: the Match Made in Heaven, You’d Think… (video)   Facebook * ASB Bank Launches the Virtual Branch 1.0 on Facebook (video) * 10 Reasons 4 the Success of the American Express ‘Small Business Saturday’ Facebook Page User/Customer Generated Content * Standard Chartered UAE Launches ‘Go The Distance’ to Capture Emotional Stories   Twitter & Customer Support * Congratulations to Jaime Punishill Which Helped @Citi & @AskCiti to Become the 1st Verified Accounts on Twitter   Risk & Opportunity * Citibank & Blogg`g – the Tale of 2 Tales: Citibank Launches the Blog @ New.Citi.com although (unless) Makes the Faux-Pas @ Blog.Fabulis.com Contests * After 8 Weeks & 1,190 Applications from 65+ Countries, Standard Chartered Finds its World’s Coolest Intern *`ld U B Kind Enough to Help Flo, the Progressive Girl & Queen of Social Media in Insurance? (video) Other Posts U Shouldn’t Miss I am keen to talk to U about social media, twitter , facebook , customer reviews & social commerce in banking, financial services, & insurance.   Don’t hesitate to call me (0044 7736 446 357), send me an email ( christophe.langlois@visible-banking.com ), or DM me ( @Visible_Bank`g )

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10 Key Visible Bank`g Posts on Social Media & Financial Services in 2010

Another Spanish Bank innovates by Reward`g Foursquare Users 4 Visit`g their Social Venues

Share | In the last 2 years the Spanish bank`g industry as the whole`s`en 1 the most active in the social media space worldwide: from the leading global banks like BBVA, domestic banks like Banco Sabadell, or regional sav`g banks like Caja Navarra or Caja Madrid.    Let’s focus on the sav`g banks here, ‘the Cajas’ : “In Spain, savings banks or cajas R private financial institutions organized as foundations. When they were 1st created, their main identify`g features were their concern 4 saving, focus on the poorer classes, concentration in the geographical area, & allocation of the significant part of their profits to social & charity projects.” ( source: wikipedia) The Spanish Cajas: the Champions of Social Projects & Social Media Spanish Cajas R legally obliged to take part to social activities & charitable work. As you`ld expect, they put the lot of focus on their Corporate Social Responsibility (CSR) effort. Most of them quickly understood the importance & the value to leverage social media to give more visibility to their initiative & build long term relationship w/ all the persons actively involved or interested. Caja Navarra achieved ‘worldwide fame’ when they launched their Civic Bank`g strategy based on transparency & customer engagement, Caja Madrid`s very active online w/ their Obra Social communities.   Caja Mediterraneo Taps into Foursquare to Increase & Reward Visits On December 31st Gerardo Prieto , Community Manager @ Caja Mediterráneo , contacted me to inform me of the initiative on Foursquare the bank launched last month. Basically the bank aims to drive the number & frequency of visits to their social centers up by reward`g the most frequent visitors, & foursquare users, 4 those visits.

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Another Spanish Bank innovates by Reward`g Foursquare Users 4 Visit`g their Social Venues

2010′s Top 10 Most Liked Banks, Credit Card & Insurance Firms on Facebook (720 Pages, Groups, Apps in 69 Countries)

Share | In May 2009, I started track`g the financial institutions (FIs) on facebook (only 128 accounts back then!). It`ll always B the work in progress, so please don’t hesitate to get back to me to flag any miss`g initiatives.    My Visible Bank`g Social Media Watch Series ( twitter , facebook , blog , youtube ) gives me access to some great, & unique, insights. On regular basis, I share some of those key stats & insights w/ U on my blog , twitter , & facebook , and I provide some second-to-none recommendations to my clients.   Visible Bank`g Facebook Watch Series now track`g 720 pages, groups, & applications in 69 countries: banks, credit unions, insurance firms, financial services & investment firms, credit card companies.   I invite U to check the insights included in the slide below (data collected on 31/12/2010) & compare those figures w/ the ones from last month . 4 the 1st time, I decided to come up w/ 3 Top 10s instead of the single Top 10 4 all categories: 1 4 banks, 1 4 credit cards, 1 4 insurance.

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2010′s Top 10 Most Liked Banks, Credit Card & Insurance Firms on Facebook (720 Pages, Groups, Apps in 69 Countries)