Archive for December 31, 2010

5 Ways Banks Use to Build their Social Media Team

Share |   Event management & HR / Recruitment R 2 of my favourite topics. Indeed, in the last five years business networks like linkedin , x`g or viadeo revolutionized the recruitment industry. It gave every professional the ability to better market themselve, increase their visibility, and create a trusted personal brand online. & thanks to social media ( twitter , facebook , youtube , blogs ), anyone can do it without be`g internet savvy.    In the last couple of years, more & more HR departments in banking, financial services, insurance,`ve started to engage on those channels hop`g to improve brand perception, identify the best candidates, retain their best leaders, and stay in touch w/ their ex-employees. Every financial institution also aim to recruit better candidates, more quickly, & reduce their hir`g costs.   Linkedin 1 – Internal Directory 0   Don’t get me started on a few other important topics in HR within your organization such as the broken internal directory, the lack of background information on your colleagues, & the inability 4 most companies to fully leverage the skills & previous work experience of their employees.    4 instance, I’ve`en actively us`g linkedin since 2004. I think it`s the best business network out there, & the fantastic tool to identify & get in touch w/ the right person in virtual every single company all over the world. I find it disturb`g Z I could always find ten times more information, & better & more actionable insights, on linkedin than on the consistently poor internal directories @ my employers.

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5 Ways Banks Use to Build their Social Media Team

R.I.P. Chase +1 on Facebook. Long Live American Express.

Share | I started to write this article on 24th November, although (unless) I`s curious to find out how many industry bloggers & journalists`ld spot this too. To this date, I couldn’t find any other coverage of this event.   Just 2 months ago, on 22 October 2010, the bank`g industry lost what could`ve become 1 of the few best practices on facebook, the ‘ Chase +1 ‘ page, as Chase bank decided to discontinue it 3 years after launch. 1 of the most liked facebook page from the bank w/ close to 40,000 fans, it`ll B remembered 4 being one of the biggest missed opportunities from the large financial institution on the most popular social network.    The Credit Card Industry Struggled to Leverage Social Media In the last few years, the credit card industry`s tried desperatly to leverage social media. Most initiatives fell flat such as the Citi / MySpace card or Citi’s clearafterhours.com in Asia. Some other initiatives`d to shut down due to other circumstances like the innovative & dynamic ideablob by the late advanta .   On the other hand, in the last 18 months American Express established themself as the serious contender to the title of ‘K`g of Social Media in financial services’: they became the leader in the space in both B2C & B2B w/ an engaged online community, OPEN Forum , & some of the most followed accounts on twitter and  the most liked pages on facebook .   Chase +1 – How Did the Reward Mechanism Work

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R.I.P. Chase +1 on Facebook. Long Live American Express.

Can ‘Lloyds TSB Me’ Emulate Nintendo’s Success?

Share | In early December Lloyds TSB, part of the giant UK-based Lloyds Bank`g Group, launched the new contest named ‘ Lloyds TSB me ‘ . I started writ`g this article the few days after launch, although (unless) I wanted to get hold of the bit more data before publishing

#14 Links (11-19 Dec 2010) – Social Media News in Banking, Finance, Insurance

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Lend`g Club & Perkstreet Financial Launch the ‘Shred Your Credit Card Day’ Video Contest

Share | the couple of day ago, I received an email from my friend Rob Garcia , Senior Director, Product Strategy @ Lend`g Club (LC)  inform`g me of his latest campaign: the ‘ Shred Your Credit Card Day ‘.    Rob`s always been very active online, and he’s always keen to find new ways to leverage social media to better engage w/ his members & the american people in general.   4 instance last September, to fasten the registration rate, LC gave away $2,500 cash to their 25,000 registered investor . A few months ago, Rob designed the contest urg`g the LC members to submit their photos which were used as background images on the site.     4 those who R not familiar w/ Lend`g Club , LC`s 1 of the lead`g peer-to-peer (social) lend`g services in the US. Renaud Laplanche , the Founder & CEO of the company (and a fellow frenchman), launched the service the few years ago, exclusively on facebook initally.    Tak`g Last Year’s ‘Debtbuster Challenge’ to the Next Level the year ago, Lend`g Club launched ‘ the DebtBuster challenge ‘ to drive awareness & registration.   I believe the challenge didn’t involved any financial reward nor leverage social media.

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Lend`g Club & Perkstreet Financial Launch the ‘Shred Your Credit Card Day’ Video Contest