Interview ASB Bank & Social Media – Simone McCallum & Michael Ramsay

Share | the few days after launch I wrote the comprehensive review of ASB Bank’s innovative Virtual Branch on facebook.   As usual, I’ve`en critical but constructive. I`s delighted to learn from the ASB Bank team Z my blog post drove the lot of traffic & awareness . :-D    It`s the great annoucement 4 the brand, & overall the very good initiative in the conservative bank`g industry, but unfortunately @ the moment the application doesn’t leverage the viral features of facebook.   Moreover, I’d like to find out as much information as possible on the agents background as well as their main financial expertise, although (unless) the bank doesn’t provide any information but their picture…    Initial Results after just 2 Months So, how well did the facebook application perform so far? 1st of all, this initiative drove the significant blog & press coverage worldwide, which by itself probably made it worthwile from the brand perspective.    In 2 months, the bank multiplied by 4-5 times its fan base on facebook, from about 2,500 to over 12,500 fans. Last month, the application made our Top 10 facebook applications by monthly usage w/ the peak @ about 12,000 monthly users. Please note that now the application counts just under 6,000 monthly users.

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Interview ASB Bank & Social Media – Simone McCallum & Michael Ramsay

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