Share | I invite U to check my previous article which listed 24 posts on social media in banking, financial services & insurance, published between 15-21 Nov. Please find below 15 blog posts & articles from last week U shouldn’t miss. BANK`g Twitter * List of Bank`g – Financial Services – Insurance Senior Executives on Twitter * Tak`g twitter to the next level: ask your customers to answer questions from your prospects! (about perk street) Facebook * 10 Reasons 4 the Success of the American Express ‘Small Business Saturday’ Facebook Page Interviews * Interview SEB – Hakan Aldrin, Manag`g Director @ theBenche.com * Interview ASB Bank & Social Media – Simone McCallum & Michael Ramsay * Interview w/ Katherine Liew, the Winner of Standard Chartered’s ‘the World’s Coolest Intern’ * Interview Rabobank – Robert Lommers, Online Communication Specialist (teaser) Online Communities * Latest stats from ‘le Cercle Premier’, Barclays Bank France’s online community 4 Premier customers Mobile / Foursquare * Circle Bank invites its clients to use foursquare (on twitter) Social Media * Financial services in the times of Social Web (by Daniel Gusev) * Social Media`s start`g to B embedded into banks’ communication strategy (by Daniel Gusev) * 1st direct Live & Unedited: How to Recruit New Bank`g Customers in an Atmosphere of Distrust (by Katie Paine) INSURANCE * Social Media as an Investigative Tool (on Social Media Today) * Protect Your Company w/ the Social Network`g Insurance Policy (by Jason Smith) * Insurance & social media: Brave new world or fleet`g fad? (on ICAE) Related articles on Visible-Banking.com * Previous Weekly News * Top 10 Most Followed Financial Institutions on Twitter in November 2010 * Top 10 Most Liked Financial Institutions on Facebook in October 2010 * Visible Bank`g Directory: Social Media in Financial Services * Visible Bank`g Social Media Watch Series (Twitter, Facebook, Blogs, YouTube)
Archive for November 29, 2010
Share | I love companies wich not only started to engage on social media early & became very good @ it, although (unless) also share their newly acquired expertise w/ their target market. It`s the great way to become an ambassador 4 the sector, improve brand perception & increase propensity to do business w/ you. & after all, social media`s all about sharing, right? Dell & America Express`ve the lot in common, despite behind leaders in 2 very different industries. Indeed, both companies brilliantly engage on social media channels like facebook or twitter, & decided to share their learnings w/ their small business customers. This`s the clever way to differentiate yourself from the competition. V know Z differentiation in financial services doesn’t occur at the product level anymore, & it`s your ability as the brand to be perceived as the trusted & helpful partner which makes the difference. & currently every study on the face of earth confirms how much small businesses need to increase their online visibility & better leverage social media, such as this study by Citi & this article on Mashable .
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Share | the few days after launch I wrote the comprehensive review of ASB Bank’s innovative Virtual Branch on facebook. As usual, I’ve`en critical but constructive. I`s delighted to learn from the ASB Bank team Z my blog post drove the lot of traffic & awareness . :-D It`s the great annoucement 4 the brand, & overall the very good initiative in the conservative bank`g industry, but unfortunately @ the moment the application doesn’t leverage the viral features of facebook. Moreover, I’d like to find out as much information as possible on the agents background as well as their main financial expertise, although (unless) the bank doesn’t provide any information but their picture… Initial Results after just 2 Months So, how well did the facebook application perform so far? 1st of all, this initiative drove the significant blog & press coverage worldwide, which by itself probably made it worthwile from the brand perspective. In 2 months, the bank multiplied by 4-5 times its fan base on facebook, from about 2,500 to over 12,500 fans. Last month, the application made our Top 10 facebook applications by monthly usage w/ the peak @ about 12,000 monthly users. Please note that now the application counts just under 6,000 monthly users.
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Share | Financial institutions too must embrace social media. It is not an option anymore. Your clients R us`g it. Your employees R us`g it. Your competitors R us`g it. Your influencers (advocates, detractors, journalists, bloggers…) R us`g it. Do your Senior Executives appreciate the importance of social media? How realistic R their expectations?
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Share | If U R the regular reader of my blog on Visible Bank`g , you’ll already know I am the big advocate 4 social media in B2B. Indeed, provid`g U do it well, I believe social media gives U the unique opportunity not only to stengthen your exist`g relationships w/ your commercial (small businesses) & corporate customers, although (unless) also to drive advocacy, become an ambassador 4 the sector & eventually increase your market share. The Tremendous Opportunity in B2B In the last three years, most of the online communities launched by banks targeted the small businesses, or Small & Medium Enterprises (SMEs), segment. 4 various reasons (mainly bad allocation of resources & budget, the lack of community management, & the crisis added w/ the loss of Executive support), some banks decided to shut down their communities, such as Fortis w/ their innovative community for European entrepreneurs join2grow.biz (offline since January 2009) or ABN AMRO w/ their Dutch community flametree.nl (offline since January 2010). Those communities were appreciated & they both`d the solid member base of active users. It`s really a shame they closed down. And for the minute, put yourself into the member’s shoes: imagine how you`ld react if you invested dozens of hours on the service like linkedin and it simply closed down! To the contrary, some other banks`ve seen their communities really taking off w/ the likes of Bank of America w/ their small business online community or American Express w/ their OPEN Forum . SEB Targets the Finance Professionals the couple of years ago, SEB adopted the slightly different approach. The bank decided to reach out to the trade finance community and re-inforce its leadership in the space. They launched an online community initially exclusively 4 trade finance professionals called theBenche.com . I shared my views on the Benche the couple of times on Visible Banking: 4 the six-month anniversary of the community , & when SEB decided to invite Cash Management professionals to join the platform too (hop`g to boost the registration rate on the platform).
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