Caja Navarra Launches an Innovative Twitter Contest Based on DMs (Spain)

Share | Those of U who R familiar w/ my work on Visible Bank`g`ld already know quite the lot about Caja Navarra  (CAN), not only 1 of the fastest growing Spanish sav`g banks, although (unless) more importantly 1 of the most transparent banks worldwide w/ its Civic Bank`g model launched the few years ago by their CEO, Enrique Goñi . I know the dynamic CAN / Banca Civica digital team very well: Fernando Egido  - Head of Bank 2.0, Carlos Mendez  - Online Campaign Manager, Pablo Armendariz – Head of Innovation.   Last February, I`ve`en fairly critical (always in the constructive way) of the presence of CAN on twitter, especially their account dedicated to their customers, Cancha24 . Fernando & his team took my recommendations into account, & they came up w/ this new initiative.   the few days ago, CAN launched the twitter contest aimed to increase the size of their follower base, & increase the awareness about Banca Civica , the newly formed bank`g group made of Caja de Burgos, Caja Canarias, & of course Caja Navarra. I invite U to check a 10mn video w/ my comments on this buzz`g initiative.   In case the video doesn’t display correctly, I invite U to watch it directly on my youtube account .   * Companies mentioned: Caja Navarra, Barclays Bank, BNP Paribas Net, Chase Bank, MasterCard, Trupanion Pet Insurance, NAB’s UBank.

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Caja Navarra Launches an Innovative Twitter Contest Based on DMs (Spain)

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